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AI, Fake Experts, and What Still Works In PR with Rob Waugh

[Vince Nero](/content/blog/author/vincenero/ "Posts by Vince Nero"/index.html), April 29, 2026

AI-generated pitches are immediately obvious to journalists due to telltale signs like bolded bullet points, capitalized subheads, and low overall quality. Short, direct pitches that get to the point are paradoxically more likely to land than long, pasted-in press releases because they feel human Read more