Articles in Case Studies

How Digital PR Agency Tank Uses Internal Data for Winning Digital PR

[Becca Peel](/content/blog/author/becca-peel/ "Posts by Becca Peel"/index.html), January 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Founded in Nottingham in 2010, Tank is an established team of expert marketers and PR people working for clients across the UK, EMEA, Australia and the Read more

How Embryo Used BuzzStream For 70 Pieces of Coverage

[Alice Walker-Gibbons](/content/blog/author/alice-walker-gibbons/ "Posts by Alice Walker-Gibbons"/index.html), January 16, 2025

Embryo uses BuzzStream to manage all phases of PR, from onboarding to reactive, proactive, and creative outreach. Folder and filter functions help Embryo manage multiple client campaigns and streamline large media lists. Email tracking and interaction history identify warm leads and prevent Read more

How an SEO Pro Saved a Dying Company Using BuzzStream

[Mike Bonadio](/content/blog/author/mike-bonadio/ "Posts by Mike Bonadio"/index.html), August 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream.

The players:

The Client: A local NYC pest control Read more

How KURU Footwear Earned 100+ Links Using BuzzStream

[Victoria Schmid](/content/blog/author/victoria-schmid/ "Posts by Victoria Schmid"/index.html), May 8, 2024

The Digital PR industry has changed dramatically over the past five years since I started in 2018. Still, one thing has remained consistent: BuzzStream is the top tool I’ve used to earn thousands of links and pieces of coverage across the web for multiple clients in many different niches. From ideation Read more

How Motorpoint Used BuzzStream to “Drive” Over 400 Links in One Year

[Lizzie Parr](/content/blog/author/lizzie-parr/ "Posts by Lizzie Parr"/index.html), April 8, 2024

Motorpoint is the UK’s leading independent retailer of nearly new and used cars. Founded in 1998, the business has 20 stores across the UK and offers customers a multichannel car-buying experience. Over the last 18 months, the business has worked to bring more of its PR functionality in-house and Read more

How Reboot Online Has Earned 30K+ Pieces of Coverage Using BuzzStream

[Oliver Sissons](/content/blog/author/oliver-sissons/ "Posts by Oliver Sissons"/index.html), January 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally. In this case study, we explore Read more

Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU

[Noelle Fauver](/content/blog/author/noelle-fauver/ "Posts by Noelle Fauver"/index.html), July 7, 2021

The situation

Truliant brought on Inseev Interactive as their link building provider in October, 2020. They came to Inseev with a goal of building links to their auto loans, mortgage loans, and checking pages. They also wanted to focus on two of their Learn hub pages. The target hub pages Read more

How G2 Crowd Uses Award Campaigns to Get Backlinks in a Competitive Environment

[Levi Olmstead](/content/blog/author/levi-olmstead/ "Posts by Levi Olmstead"/index.html) and [Jakub Rudnik](/content/blog/author/jakub-rudnik/ "Posts by Jakub Rudnik"/index.html), October 30, 2018

In September 2017, we identified a problem. Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. We couldn’t beat certain brands – particularly, our important Read more

How Two Startups Streamlined Their Organizations and Outreach to Drive More Links

[Josh Barnes](/content/blog/author/josh-barnes/ "Posts by Josh Barnes"/index.html), February 28, 2018

Since starting our companies, Exercise.com and CarInsuranceComparison.com, my team and I have always practiced a slow and steady approach as we build our way into excellence. From my experience, when you first start a company, focusing on the core competencies and building systems and features are Read more

How Siege Media Uses BuzzStream to Leverage Cross-Client Relationships

[Vince Nero](/content/blog/author/vincenero/ "Posts by Vince Nero"/index.html), February 21, 2018

Here at Siege Media, link building is one of our main strategies for helping clients gain traffic not only to specific content, but to their website as a whole. Google has written and tweeted about the importance of generating inbound links to your website. It helps drive referral traffic to your Read more